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6 Ways How Videos Will Redefine Your Marketing Strategy in 2019 08 March 2019

Video marketing in 2018 was a huge hit. Companies started adopting videos in their marketing strategy and realized the power of videos in taking leads down the funnel. The Google Trends graph clearly shows how the interest in creating videos has surged over time leading to the boom in video marketing.     I wouldn’t …

MX Player Debuts into Indian Video Streaming Market 22 February 2019

MX Player, the popular video playback app, launches its OTT platform in India to capture a wider customer-base of the VOD market. With five original web shows, under the banner of “MX Original Series”, the brand is ready to compete with the leading video streaming giants like Netflix and Amazon Prime Video. As MX Player …

Netflix’s Monopoly to come to an End 07 February 2019

Yes! The monopoly of Netflix might end real soon. How! Do you believe in the philosophy of History Repeats Itself! So, here’s the flashback to the history… Remember Orkut, the social media giant by Google! If yes, then you might also remember how they created a huge monopoly for several years with over 27 million …

The UK is declining TV Licenses for Video Streaming Services 04 February 2019

A recent report has claimed that around 860,000 Britishers have canceled their costly TV licenses in the last two years because of the popularity of Netflix and the likes. The TV licensing expansion on 798,000 users had stopped from 2016. According to statistics, about 2,300 users are canceling their licenses every day in the UK. …

Recommendation of Netflix Shows through Instagram Stories 24 January 2019

The updated version of the video streaming platform Netflix lets the iOS users share their favorite movies or shows on Instagram stories. Experts are assuming this up-gradation to go in favor of binge-watching Netflix. On your Insta stories, you can also add comments or animations for the content. The story will also carry a link …

Streaming Time upsurges by 140% in 2018 21 January 2019

Users are spending 140% more time on video streaming apps in compared to that of 2016, according to a 2018 report. The research is suggestive of the change in consumption habits from television and desktop to mobile viewing. Except for China, YouTube is dominating the rest of the world in terms of streaming content consumption …

BBC to launch VoD Service to compete with US Streaming Giants 14 January 2019

The BBC will supposedly be launching video streaming service in collaboration with European public service broadcasters to compete with the US VoD giants such as Netflix, Amazon Prime Video etc. In the US, BBC is already streaming British contents with Britbox, an SVoD service running jointly with commercial network ITV. Though BBC has not yet …

Netflix & Videoland are dominating Netherlands’ SVoD Industry 11 January 2019

SVoD giants Netflix and Videoland are growing immensely in the Netherlands. According to a report of 2018, these video streaming platforms are registering new users every day.. Since the 2013 launch of Netflix in the Netherlands, it has been growing in almost every quarter of these years, and supposedly, it is about to reach a …

Record-Breaking Hike on Home Entertainment Expenditure for Streaming Services 09 January 2019

The subscription streaming services along with TVOD (Transactional Video-On-Demand) has made consumers set a new record in home entertainment in 2018. Last year, consumers had spent a total of $23.3 billion on home entertainment which is calculated to be a 11.5% hike from 2017. SVOD (Subscription Video-On-Demand) services, especially Netflix, Amazon Prime Video, and Hulu, …

Self-Censorship – Netflix & Amazon Prime Video continues Rivalry 08 January 2019

Despite being an independent video streaming platform, Amazon Prime Video is giving utmost value to Indian Film Censorship. The adult Hindi movies are being self-censored by Amazon for a family-friendly viewing. On the contrary, Netflix is competing with Amazon Prime Video here as well. Where Amazon has a shorter length for the adult Hindi movies, …

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