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VOD release the ‘in-thing’, Peter Lauria pitches perfect for the newest content distribution industry

Hollywood has been debating and experimenting with day-and-date theatrical and on-demand releases for years, the most ambitious agreement reached last year when Netflix and The Weinstein Co agreed to release the sequel to Crouching Tiger, Hidden Dragon in IMAX theaters and for streaming simultaneously. Though it was a unique-use case, Sony’s The Interview showed that …

‘Silver Lining Playbook’ stars Bradley Cooper & Jennifer Lawrence starrer ‘Serena’ to release early on VOD

The new Bradley Cooper-Jennifer Lawrence movie “Serena” will debut on iTunes and VOD this Thursday, Feb. 26 in advance of its theatrical release on March 27. Directed by Susanne Bier and based on the bestselling novel by Ron Rash, “Serena” is a sumptuous period romance that marks the third collaboration between Cooper and Lawrence after “Silver Linings …

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