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Marketers now exploring advertising options on video-on-demand content

According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across different platforms and devices thereby offering cross-platform measurement. In Australia, OzTam measures TV ratings and …

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Generation Z, millennials in the US increasingly use Subscription Video-On-Demand

As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more likely to have access to multimedia devices like Apple TV and Chromecast and Subscription Video-on-demand …

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Millennials are a Distracted Audience – says Nielsen

Millennials – currently the biggest US population – having grown alongside massive technology advancements and availability of media platforms, are in an intriguing territory with regard to media habits – says Nielsen. They watch television with the eyes glued on it, and they are still on the television while ads are playing but eyes glued …

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US Viewers Set Pace for Global SVOD

According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu and Amazon Prime Video. According to a recent survey, among 16,072 surveyed internet users aging …

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SVOD services have reached a 50% penetration rate in American TV households

A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households. According to Nielsen’s Total Audience Report Q1 2016, the use of subscription-based services in the home has caught up to the number of households that …

SVOD most used by single independents (78%)

While subscription VOD (SVOD) is used by 66% of millenials aged 18-34, it’s most used by single independents (78%) and least used by those who are starting a family (58%) according to recent research by Nielsen. Nielsen’s Total Audience Report for Q4 2015 found that ‘on their own’ single millenials averaging 27 years of age …

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Streaming subscriptions has surpassed 50% of US-based audiences

According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed 50% of US-based audiences. Streaming video on-demand (SVOD) is now in the same number of …

Percentage of homes with access to both SVOD service and a DVR rose more than 4 points

Streaming video subscriptions are now just as common in U.S. homes as digital video recorders, according to new research from Nielsen. Half of U.S. TV households had a subscription-based video on demand service such as Netflix, Hulu Plus or Amazon Prime in the first quarter, on par with the number of homes that have a DVR, according …

Nielsen claims half of US households subscribe to VOD services

According to a new report from Nielsen, that about half of all households in the US partake in subscription Video on Demand services like Netflix or Hulu. While that number was dangerously close to half back in February, it’s been solidified now. Television viewing habits are continuing to decline as mobile devices like tablets or smartphones open up additional options …

Vietnamese spend more time watching VOD

According to a report released by Nielsen, 78% of digital consumers reported watching TV content and movies via video-on-demand platforms and 67% of VOD subscribers claimed to stream VOD content every day. YouTube (97%), Facebook (81%) and nhaccuatui.com (56%) were known as the top three sources which consumers access for VOD content. As for VOD content, 83% used …

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