Nielsen - Latest updates on Nielsen

Netflix, other new streaming services drive growth of OTT in Australia 08 April 2015

Australian digital services and content creator Authentic Entertainment reports that over-the-top video streaming platform will revolutionize the media landscape, becoming nearly ubiquitous in Australia over the next 24 months. A new report from the company contends that 85% of the population … Continue reading

Rentrak, comScore, Nielsen chart OTT video audience trends 07 April 2015

As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing … Continue reading

VoD reaches 40% homes in the United States 06 April 2015

Consumption habits are rapidly changing for nearly all age groups. Over-the-top video viewing is skyrocketing in usage. About two of every five homes in the United States used a subscription VoD platform like Netflix in the fourth quarter, Nielsen said. In fact, … Continue reading

Video on Demand Continues to Revolutionize TV, Movie Industries 01 April 2015

Video on demand services like Netflix and Hulu were niche businesses just a few years ago but in recent months it’s become clear that these platforms for streaming movies and television shows are a big part of the coming future of … Continue reading

Internet-capable TVs up but traditional sets still dominate households in Australia 27 March 2015

The 2014 fourth quarter report by RegionalTAM, OzTAM and Nielsen examines the household take-up of screen technologies and interplay between them. The report found household take-up of internet-capable devices reached a new high in Q4 2014. Australian are spending on average … Continue reading

Nielsen to Measure Netflix and Amazon Prime Viewing by Middle of This Year 25 March 2015

VoD service providers Netflix and Amazon.com Inc. have been unwilling to share what their subscribers watch. That’s given them leverage in negotiations for movies and reruns, and made it hard for TV networks to assess the value of past hits or … Continue reading

Jennifer Cooper of Adobe Explains the 4 Ps of Digital Television and OTT Video 17 March 2015

Jennifer Cooper spoke at the Adobe Summit marketing conference concluding today in Salt Lake City, Utah, and she was talking to a roomful of television executives. The name of her session was ” Show Me the Money! Growing Revenues and … Continue reading

Americans quickly abandoning regular TV as streaming goes mainstream, claim MoffetNathanson and Nielsen 16 March 2015

Traditional television viewing is declining faster than ever as video streaming services become a mainstream feature in American homes, according to new research by Nielsen. Adults watched an average of four hours and 51 minutes of live TV each week … Continue reading

Video Streamers are pushing Cable TV out of the game 12 March 2015

Cabletelevision Advertising Bureau claims that as much as 40% of TV-rating declines in the third and fourth quarters were attributable to video streaming services. The news comes as TV viewing has declined by an estimated 10% from a year previously in … Continue reading

Viewing on smartphones & online has grown in double digits, says a Nielsen report 12 March 2015

  According to Nielsen’s just released Q4 2014 Total Audience Report, traditional TV viewing stayed pretty steady with the year before. Compared to Q4 2013, that manner of viewing dipped just 4.1% to 149:14 hours a month on average. With … Continue reading