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Netflix, other new streaming services drive growth of OTT in Australia 08 April 2015

Australian digital services and content creator Authentic Entertainment reports that over-the-top video streaming platform will revolutionize the media landscape, becoming nearly ubiquitous in Australia over the next 24 months. A new report from the company contends that 85% of the population will be watching OTT video, up from close to 65% today. The study – a combination …

Rentrak, comScore, Nielsen chart OTT video audience trends 07 April 2015

As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing up what audiences are watching and how they are engaging with their content across platforms. …

VoD reaches 40% homes in the United States 06 April 2015

Consumption habits are rapidly changing for nearly all age groups. Over-the-top video viewing is skyrocketing in usage. About two of every five homes in the United States used a subscription VoD platform like Netflix in the fourth quarter, Nielsen said. In fact, a new study from the research giant also found that 36% of U.S. homes used …

Video on Demand Continues to Revolutionize TV, Movie Industries 01 April 2015

Video on demand services like Netflix and Hulu were niche businesses just a few years ago but in recent months it’s become clear that these platforms for streaming movies and television shows are a big part of the coming future of media entertainment. A recent Nielsen report indicated that 41 percent of American households have access …

Internet-capable TVs up but traditional sets still dominate households in Australia 27 March 2015

The 2014 fourth quarter report by RegionalTAM, OzTAM and Nielsen examines the household take-up of screen technologies and interplay between them. The report found household take-up of internet-capable devices reached a new high in Q4 2014. Australian are spending on average 37 hours and eight minutes per month online, compared to the previous year of 38 …

Nielsen to Measure Netflix and Amazon Prime Viewing by Middle of This Year 25 March 2015

VoD service providers Netflix and Amazon.com Inc. have been unwilling to share what their subscribers watch. That’s given them leverage in negotiations for movies and reruns, and made it hard for TV networks to assess the value of past hits or determine if streaming is hurting traditional viewing. To help them figure that out, New York-based …

Jennifer Cooper of Adobe Explains the 4 Ps of Digital Television and OTT Video 17 March 2015

Jennifer Cooper spoke at the Adobe Summit marketing conference concluding today in Salt Lake City, Utah, and she was talking to a roomful of television executives. The name of her session was ” Show Me the Money! Growing Revenues and Audiences Through the Digital Transformation Overtaking the Media and Entertainment Industry.” There are friction points …

Americans quickly abandoning regular TV as streaming goes mainstream, claim MoffetNathanson and Nielsen 16 March 2015

Traditional television viewing is declining faster than ever as video streaming services become a mainstream feature in American homes, according to new research by Nielsen. Adults watched an average of four hours and 51 minutes of live TV each week in the fourth quarter of 2014, down 13 seconds from the same quarter of 2013, …

Video Streamers are pushing Cable TV out of the game 12 March 2015

Cabletelevision Advertising Bureau claims that as much as 40% of TV-rating declines in the third and fourth quarters were attributable to video streaming services. The news comes as TV viewing has declined by an estimated 10% from a year previously in the third quarter, and by 9% for the fourth quarter year-over-year, according to the Journal, …

Viewing on smartphones & online has grown in double digits, says a Nielsen report 12 March 2015

  According to Nielsen’s just released Q4 2014 Total Audience Report, traditional TV viewing stayed pretty steady with the year before. Compared to Q4 2013, that manner of viewing dipped just 4.1% to 149:14 hours a month on average. With entertainment a noteworthy part of household expenditures, those making less than $40K a year account …

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