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Marketers now exploring advertising options on video-on-demand content

According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across different platforms and devices thereby offering cross-platform measurement. In Australia, OzTam measures TV ratings and …

Oz VOD Service Stan Announce SBS Content Coup

Stan, the new video-on-demand service from Australia’s StreamCo Media, has signed a deal with public broadcaster SBS for rights to stream a raft of international films and TV series. Stan has already sealed a deal with Sony, which involves the streaming rights to the Breaking Bad prequel Better Call Saul and the critically acclaimed Amazon drama …

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