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Sky bets on plug-in stick to take on Netflix and Amazon Prime

Amidst the intense war among OTT providers, Sky has launched a low-cost plug-in stick which will provide viewers an access to its content on any TV set. This is largely in order to counter the growing influence of Netflix and Amazon Prime in OTT industry. Sky has come up with a smart stick for its …

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Netflix dominates UK SVOD market

While Netflix and Amazon have not officially come up with territorial subscriber data, according to a report from the Broadcasters’ Audience Research Board, Netflix has a strong dominance over Amazon in UK SVOD market. However, Amazon registers a better growth rate of 34% than Netflix (22%). Apart from these two streaming giants, Now TV, the …

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In Leading Regions, 100% 4K Penetration to be achieved by Streaming Media Adapters.

With the augment of DirecTV Now and YouTube TV, the relevance and uptake of streaming media devices is rising. Worldwide media adapters will amount to nearly 56 million shipments in 2022 and estimates that all those devices shipping in North America and Western Europe will be 4K in 2022. According to Sam Rosen, Managing Director …

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98% of OTT viewing in UK is done in-home

According to a new UK TV viewing research by GfK, 98% of content from over the top services like Netflix, Amazon and Now TV is viewed in home smart TVs. The study also stated that to much surprise there is a low audience numbers on mobile devices. When asked which devices they used to consume video streaming services over …

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Western Europe SVOD Spends to Reach €3 Billion by the Year End

Spends in Western Europe on subscription video on demand services were €2 billion (US$2.2 billion) last year and the amount is expected to cross €3 billion by the end of this year. According to a recent study by IHS Markit, Netflix, Amazon Prime Video and Now TV are going to expand to contribute to spends of subscription video streaming services. …

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