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Olympics - Latest updates on Olympics

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Olympics, US election drive Video Monetization Growth

According to the ‘Q3 Video Monetization Report’ from FreeWheel, content consumption on non-linear is growing fast, and more of this is taking place on bigger screens. The report also stated that the major events in sports and national interest (such as elections) supercharge this consumption. Mostly driven by the short form video content, the ad views …

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iPlayer boosts 37% due to Summer Sports

BBC, the video streaming platform has reported an increase of 37% in summer iPlayer compared to the same period in last year, thanks to the major sporting events this year. The broadcaster experienced an average of 16 million unique browsers a week in June, July and August in this year. The live coverage of major sporting …

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55 million LATAM viewers watched Olympics on smartphone

2016 Olympics has been the biggest mobile event ever with over 55 million smartphone users streaming the games. Additionally, 120 million videos for the Olympics were played through YouTube and 91 million played through a Video streaming Platform app called Claro. 64% of the digital viewers used smartphone to watch Olympics, whereas 24% used computer and …

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Australian telco Telstra sees 30% rise in traffic due to Video

Telstra – Australia’s leading provider of internet & telecom services, experiences 30% rise in its video traffic in the last one year. The rise credits to changing viewing habits of Aussies’ towards streaming sports videos, movies and shows over internet rather than watching these content on a television. Some key Olympics moments such as Australia’s mens basketball …

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US Viewers prefer Olympics over Stranger Things and Orange is the New Black

Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that there was a bigger downturn in Netflix traffic during the opening ceremony, which now seems to be on recovery, …

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NBC Olympics & Microsoft to bring Live and On-Demand Streaming of Summer Olympics

NBC Olympics taps Azure once again to bring live and on-demand Summer Olympic Games. The streaming will be available on any device including smartphones, tablets, PCs, connected TVs and gaming consoles. In order to deliver authentic streaming coverage and seamless online streaming to millions of viewers at scale, Microsoft has chosen Adobe Primetime Systems and …

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