Advertising spending on Free Video on Demand (FVOD) content is expected to register USD 37 billion by 2022. The service which also includes YouTube and Facebook will see the number of unique users rising to 4.5 billion by the same year as free video media is currently in expansion mode. YouTube, currently the undisputed player …
In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …
