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Identify the best advertising model for your business: Here are 5 types 20 May 2021

  Ads play an important role in any kind of business. Whether it is creating brand awareness or persuading your audience to make a purchase, the right choice of ads can generate better revenue. As you search online, there are multiple types of advertising models available, but not all of them can serve your advertising …

Linear OTT & Ad Based Streaming Model: The Ideal Match in 2021 05 May 2021

The traditional broadcasting system needs a change. Linear TV has been the source of entertainment for a very long time, but with the medium of on-demand content rapidly rising, is there hope for the traditional broadcasting system to progress further in 2021? Another factor that impacts Linear TV is the advertising medium. Brands spend huge …

How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021

Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, there is always one need in mind. For a publisher, having to fill up the …

Ad spending on free VOD set to touch USD 37 billion by 2022 01 February 2018

Advertising spending on Free Video on Demand (FVOD) content is expected to register USD 37 billion by 2022. The service which also includes YouTube and Facebook will see the number of unique users rising to 4.5 billion by the same year as free video media is currently in expansion mode. YouTube, currently the undisputed player …

6 Important Question To Ask When Choosing A Video Ad Server 01 September 2015

  In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …

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