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Ad spending on free VOD set to touch USD 37 billion by 2022

Advertising spending on Free Video on Demand (FVOD) content is expected to register USD 37 billion by 2022. The service which also includes YouTube and Facebook will see the number of unique users rising to 4.5 billion by the same year as free video media is currently in expansion mode. YouTube, currently the undisputed player …

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Roku to launch an OTT Advertising Measurement Service

Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a Reach Insights tool, which marketers can use to quantify their ad campaigns. There are Tune-In …

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Marketers now exploring advertising options on video-on-demand content

According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across different platforms and devices thereby offering cross-platform measurement. In Australia, OzTam measures TV ratings and …

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Online to Replace TV as Top Advertising Medium by 2020

According to a new IHS Markit study, online advertising will completely replace TV advertising as the number one global advertising medium by 2020. The study stated, while the TV market still benefits from big brand budgets, online is set to take pole position within the next five years. “In some countries such as the UK, online …

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Spain’s Advertising Market to Grow by 5% in 2017: Research

According to Zenith Media’s last panel of 2016 of 2016, 2016 will end with a general 4.3% growth, while 2017 will see a 5% growth in total advertising investments in Spain. According to the agency, growth across the ad market will be driven by mobile and online industries, including Pay TV. 2016 is expected to close with 13.6% growth …

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