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Deezer Bets on Programmatic Ads to Boost Free Tier Revenues

Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring more value to various brands through its non-paying customers. Audio buyers can now establish real-time …

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Audio streaming platform LIVE365 launches in UK

Leading audio streaming platform LIVE365 has partnered with music licensing organizations PPL and PRS to go live in United kingdom. With the deal, users can stream content in UK with full UK, US and Canadian coverage. Jon Stephenson, CEO, LIVE365  quoted, “Our mission continues to expand by delivering the most diverse audio content to users …

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Spotify all set to debut in SA

Swedish online audio streaming giant Spotify is all set to debut in SA, putting rest to the speculation that stemmed from its advertisement for a senior editor and music programmer for South Africa back in September 2017. The pricing details are yet to be disclosed by Spotify. The Proteas already have an array of music …

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Spotify to come up with own smart speaker

If reports are to believed, Spotify may try it hands soon into the hardware business. Spotify, until now has been dependent on other company’s products to reach users. The Swedish audio streaming platform is currently available in desktop, web browser, and mobile-app versions.   However, the step from Spotify seems significant as Spotify Connect which …

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Vodafone Spain mobile clients get free access to music streaming service Tidal

Vodafone Spain has inked a deal with Norwegian music streaming service, Tidal to offer its clients free access to the latter’s streaming service. Also as Tidal is a part of Vodafone’s Music Pass, customers won’t be charged for consuming data while tuning to the audio streaming platform that boasts 52 million tracks. The all-you-can-eat data …

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Apple Music student subscription service to debut in 82 new markets

Apple Music is all set to roll its student subscription service in 82 new countries. Apple confirming the same quoted that Apple Music student membership plan has already been there in 79 countries and the rest three markets will be added to the portfolio by February 26. For the uninitiated, Apple had already launched the …

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Apple Music races ahead of Spotify in the US

Apple has outpaced Spotify in the US as far as subscription goes in 2017. According to a Wall Street Journal reports, Apple Music currently racing ahead of Spotify with 36 million paid subscribers under its belt. The number suggests a 5% monthly growth of Apple Music against a 2% monthly growth of its Swedish counterpart. …

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Deezer and Indonesian tel-co Tri collaborate to offer music streaming

Deezer and Indonesian telco Hutchison 3 which runs phone operating brand Tri have joined hands to offer music streaming to its customers. Deezer Premium+ is going to be available in the same price as Spotify in Indonesia. Deezer which has already made deals with Hutchison’s subsidiaries around the UK, Ireland, Denmark, and Sweden will provide …

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Wynk Music gives tough competition to JioMusic in India

Wynk Music, the OTT music app of Bharti Airtel has crossed 75 million app installs and recorded 100% spike in Indian regional music streaming. The company revealed that 13% of the active user base is from the rural market and it contributes nearly 10% of the overall daily audio streams. In its quest to outdo …

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Apple Music grows despite drop in streaming music payment rates

According to a report, with the increase in streaming consumption, the per-stream rate has been dropping each year and 2017 is no exception. The data is restricted to the calendar year 2017 and represents a mid-sized indie label with an approximately 200+ album catalog generating 200 million + streams annually. Spotify, which was paying .00521 …

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