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Roku introduces new OTT ad-marketplace in US

In an interesting development, Roku has introduced OTT ad marketplace in the US, by virtue of which publishers can use audience marketplace to sell targeted audiences to advertisers. Using Roku’s first-party data and proprietary ad technology publishers can now advertise to target audience more effectively. The service has now few of the biggest names under …

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ProSieben and Discovery partner to build German TV streaming platform

ProSiebenSat.1 Media has collaborated with Discovery Inc to build a German TV streaming platform. Aimed to challenge streaming giants such as Amazon Prime, Netflix and YouTube, the partnership will give viewers access to ProSieben’s Maxdome video-on-demand offering and Discovery’s Eurosport Player. Max Conze, CEO, ProSieben’s quoted, “ It is our clear vision to build the …

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Shemaroo to launch online streaming app

Mumbai-based integrated media content house Shemaroo Entertainment Ltd is planning to launch its own online video streaming app. The entertainment platform holds the rights to more than 3,500 movies. Hiren Gada, CEO, Shemaroo was quoted, “Given the opportunities that exist in the market, we want to grow our revenue fivefold in five years. The best …

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Unstoppable Netflix set to dominate European OTT market

Streaming giant Netflix ’s stock rises by another 85% so far in 2018 affirming the expected domination in the OTT market, a number which is only to grow further as reports said.   The popularity of the online video platform is growing by leaps and bounds and according to a new survey of U.S. and …

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All You Want to Know about Live Streaming and The Science Behind

The frenzy behind the live streaming content is not a news anymore. According to reports, streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. OTT players are constantly evolving their service by investing on original content, prioritizing seamless content delivery and ensuring immersive viewing experience …

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Lotte Cinema to begin OTT service in June

Lotte Cinema, the leading multiplex unit of South Korea will be embarking on its OTT journey to avoid the potential stagnancy in the number of cinemagoers. The company is planning to create a growth engine after witnessing a decrease in the number of cinemagoers. Netflix which is a big success in South Korea is also …

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Rambler Group acquires Okko

Rambler Group, under the terms of the “cash-strapped deal”, has taken over Era Capital owned Russian OTT platform Okko. According to reports, the previous owners of Okko will receive a minority stake in Rambler Group who are into cinema chains Cinema Park and Formula Cinema. Okko, previously called Yota Play was launched in 2011 was …

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Sky launches OTT platform Sky Show in Switzerland

Sky Show service, the online OTT platform of Sky Deutschland has debuted in Switzerland. The new video streaming platform has a pretty beefed up content library that boasts 2000 episodes of TV series, 1000 animated episodes and 500 cinema and documentary films. Sky Show subscribers can also stream online content from 18 premium TV channels …

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Broadcasting in 2018: Market, Monetization, and More

The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …

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VOD drives US home entertainment in 2017

According to a report, the total US home entertainment spending has exceeded the industry’s box office sales in 2017. Particular growth was seen in electronic sell-through and Video-on-Demand (VOD) with the earlier rising nearly 6%, driven by a 12% increase in theatrical purchases. Integrated VOD which grew by 11%, total digital sales including streaming and …

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