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Cultural SVOD platform launched in UK, US and Canada 10 July 2018

SVOD platform Marquee.TV is all set to launch in UK, US and Canada. In partnership with global arts organisations, online streaming platform Marquee.TV will offer on-demand content from productions of contemporary and classic works  international broadcasters and independent producers. Simon Walker, Co-founder and CEO, Marquee.TV was quoted, “The Marquee.TV philosophy is all about giving audiences …

Roku introduces new OTT ad-marketplace in US 28 June 2018

In an interesting development, Roku has introduced OTT ad marketplace in the US, by virtue of which publishers can use audience marketplace to sell targeted audiences to advertisers. Using Roku’s first-party data and proprietary ad technology publishers can now advertise to target audience more effectively. The service has now few of the biggest names under …

ProSieben and Discovery partner to build German TV streaming platform 26 June 2018

ProSiebenSat.1 Media has collaborated with Discovery Inc to build a German TV streaming platform. Aimed to challenge streaming giants such as Amazon Prime, Netflix and YouTube, the partnership will give viewers access to ProSieben’s Maxdome video-on-demand offering and Discovery’s Eurosport Player. Max Conze, CEO, ProSieben’s quoted, “ It is our clear vision to build the …

Shemaroo to launch online streaming app 11 June 2018

Mumbai-based integrated media content house Shemaroo Entertainment Ltd is planning to launch its own online video streaming app. The entertainment platform holds the rights to more than 3,500 movies. Hiren Gada, CEO, Shemaroo was quoted, “Given the opportunities that exist in the market, we want to grow our revenue fivefold in five years. The best …

Unstoppable Netflix set to dominate European OTT market 05 June 2018

Streaming giant Netflix ’s stock rises by another 85% so far in 2018 affirming the expected domination in the OTT market, a number which is only to grow further as reports said.   The popularity of the online video platform is growing by leaps and bounds and according to a new survey of U.S. and …

All You Want to Know about Live Streaming and The Science Behind 24 May 2018

The frenzy behind the live streaming content is not a news anymore. According to reports, streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. OTT players are constantly evolving their service by investing on original content, prioritizing seamless content delivery and ensuring immersive viewing experience …

Lotte Cinema to begin OTT service in June 09 April 2018

Lotte Cinema, the leading multiplex unit of South Korea will be embarking on its OTT journey to avoid the potential stagnancy in the number of cinemagoers. The company is planning to create a growth engine after witnessing a decrease in the number of cinemagoers. Netflix which is a big success in South Korea is also …

Rambler Group acquires Okko 29 March 2018

Rambler Group, under the terms of the “cash-strapped deal”, has taken over Era Capital owned Russian OTT platform Okko. According to reports, the previous owners of Okko will receive a minority stake in Rambler Group who are into cinema chains Cinema Park and Formula Cinema. Okko, previously called Yota Play was launched in 2011 was …

Sky launches OTT platform Sky Show in Switzerland 07 March 2018

Sky Show service, the online OTT platform of Sky Deutschland has debuted in Switzerland. The new video streaming platform has a pretty beefed up content library that boasts 2000 episodes of TV series, 1000 animated episodes and 500 cinema and documentary films. Sky Show subscribers can also stream online content from 18 premium TV channels …

Broadcasting in 2018: Market, Monetization, and More 06 February 2018

The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …

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