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Wired Magazine steps into the OTT market with new online streaming TV channel 09 July 2018

Wired Magazine is prepping up to introduce its first online streaming TV channel. Condé​ Nast’s Wired magazine will roll out more programming made specifically for the streaming channel. With the launch of an online TV channel, Wired Magazine aims to reach people spending more time on watching content from streaming video services such as Hulu, …

Roku introduces new OTT ad-marketplace in US 28 June 2018

In an interesting development, Roku has introduced OTT ad marketplace in the US, by virtue of which publishers can use audience marketplace to sell targeted audiences to advertisers. Using Roku’s first-party data and proprietary ad technology publishers can now advertise to target audience more effectively. The service has now few of the biggest names under …

Online streaming TV dominates subscription TV industry in customer satisfaction index 23 May 2018

As per reports, consumers are more satisfied using online video streaming services such as Netflix, Twitch, Lead, and PlayStation Vue as compared to subscription TV service. Report cites that OTT giants such as Hulu, Amazon Prime Video, Google play all get an industry average score of 75, followed by few network channel subscriptions like Starz …

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