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People tuning in for live streaming platform in US

According to reports, live streaming is on rise in US as more people cancel their cable subscriptions. Around 42 percent of people prefer live stream content, which is up from 25 percent in 2017. The content most likely people prefer tuning in live are regular-season sporting events, television shows, and influencer-led streams. The rise of …

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Consumers continue to move away from Pay TV

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters felt that pay TV services were too expensive. Cost was one of the main reasons they chose to cancel their cable or satellite service. Apart from price, respondents also cancelled their pay TV service since they are using an internet streaming service …

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Connected TV Viewers ok with advertising

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some other findings include: 30% of the respondents watched on the smartphone and considered it as …

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Streaming accounts for 12% of total TV viewing, says Nielsen data

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …

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ALTBalaji among the top 3 revenue earning video streaming apps

ALTBalaji is among the top 3 revenue grossing video streaming platforms in India It is among the top 3 video streaming apps in the country. Online video platform for original and exclusive shows, ALTBalaji has been ranked amongst the top 3 revenue grossing video streaming app in the country, according to ‘State of Video Streaming …

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Amazon introduces 4K HDR version of its streaming stick

Amazon is going to be launching a 4K HDR version of the Amazon Fire TV stick. The streaming dongle was announced alongside an entire range of new Alexa-enabled products and it will include a revamped, more powerful version of the bigger Amazon Fire TV. It is going to be launching a 4K HDR version of …

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Vodafone Spain introduces VOD platform

Vodafone has introduced an online Video on Demand (VOD) platform targeted at businesses and public administration. With content provided by Massachusetts Institute of Technology (MIT) and Harvard Academy, the Observatorio Vodafone de la Empresa offers video content that addresses digital challenges for businesses in Spain. The free (Video on Demand) VOD platform includes topics such …

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Amazon to sign up for multi-year development deal with Gilmore Girls show

Amazon has entered a multi-year overall deal with Amazon Studios. Amazon today announced that critically-acclaimed multi-hyphenates Amy Sherman-Palladino and Daniel Palladino (Gilmore Girls) have entered a multi-year overall deal with Amazon Studios. The two season green light of upcoming Amazon Original Series that debuts on Prime Video will debut this autumn on Prime Video.

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Decline in US pay-TV to 79% of households

According to new consumer research from Leichtman Research Group (LRG), 79% of US TV households nationwide subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is on the decline from 84% in 2014 to 79% in 2017. Two thirds of TV households do not currently subscribe …

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Netflix to spend $500 million in the next 5 years on Canadian content

According to a report from CBC, Netflix is set to spend atleast $500 million over the next 5 years for funding original Canadian content. This would perhaps benefit both Netflix as well as the federal government. The Canadian government has been pressured by traditional TV providers for imposing a tax on the popular streaming service …

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