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Italy’s video advertising market to grow by 30% in 2016

According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising. This compares to the 2015, when the OTT video advertising market was worth up by 25% from …

35% of US broadband users watch UGC Videos 10 Days a Month

According to a new study by Parks Associates, around one third of broadband users in USA watch user generated video streaming content online at least for 10 days in a month. The study reveled that about 75% of US broadband homes access user generated content at least once per month. The ratio of men was more than …

Consumers Prefer AVOD than SVOD: Research

According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they would prefer a free TV, where they would ‘pay’ through their eyeballs and not credit …

92% European Consumers Say Online Video Advertising Needs Improvements

According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery.  The experience can be improved by providing shorter, better targeted and more interactive ads. The study suggested that …

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