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21% of Smart TV viewers ready to pay for OTT video content 10 August 2016

As per a recent joint study by Amplifi, Miaozhen and Nielsen, up to 21% of OTT TV users are willing to pay for their favorite online video content if it is streamed direct to their smart TVs, whereas only 4% are ready to pay for the same content streamed¬†through computers, smartphones or tablet devices. According …

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