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Sun Direct offers free membership to its video-on-demand platform Sun NXT 17 January 2018

Amidst the consolidations and shutdowns, Sun Direct, in its quest to hold on to its subscriber base, has announced free membership of its (video-on-demand) VOD platform Sun NXT. Sun Direct which has a strong subscriber base in the South, has made the service available to active Cinema Plus, Mega Pack, and World Pack subscribers. The …

HTML5 Player and its role in media distribution 16 January 2018

Nowadays almost every business relies on video content to market their product or services. A video player can only be called a good one if it has features such as live streaming support, responsive platform, reporting and analytics, ad blocking facility, customization, content management such as sharing, publishing, etc. Having said that, one must note …

Netflix signs content deal with NBC 16 January 2018

Netflix and NBC Olympics have joined hands for a preview of the upcoming Winter Olympics 2018. The aim of the show is to hype up the audience prior to its February 9th commencement. The association will introduce athletes to the audience and the storyline will be covered during the 2,400 hours of coverage planned for …

OTT video delivery trending hot in the MENA region 11 January 2018

According to reports, OTT content will generate revenue worth of $1.75 billion by 2022, four times the number recorded in 2018. This number is not surprising as OTT content has been gaining popularity across the globe, thanks to the cheaper subscription price and a growing demand for the high-resolution content. While there is a rise …

Global Users spend 5 hours in watching videos per day 11 January 2018

According to a report straight from the CES event in Las Vegas, global media consumers spend 5 hours a day in consuming videos which are 20% of their waking life. The survey that included 8500 pay-TV and over-the-top (OTT) subscribers across the U.S., Europe, and Latin America in 2017, revealed that an average global viewer …

Orange Maroc to plunge into VOD service 09 January 2018

Moroccan telecom company, Orange Maroc is all set to offer its own VOD service and make the service available to its pre-and post-paid mobile subscribers. The VOD service will cater film and series in Arabic, French, and English. Also, the company could commission its own content in future as quoted by Régis Deliere, head of …

Online Video Spend Overtakes Banner Ads for First Time 31 October 2017

IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The rise in popularity of online video consumption has encouraged advertisers to spend more on video …

ALTBalaji among the top 3 revenue earning video streaming apps 05 October 2017

ALTBalaji is among the top 3 revenue grossing video streaming platforms in India It is among the top 3 video streaming apps in the country. Online video platform for original and exclusive shows, ALTBalaji has been ranked amongst the top 3 revenue grossing video streaming app in the country, according to ‘State of Video Streaming …

Amazon Prime Video App launched on Playstation in Australia 08 September 2017

Amazon Prime video can now be accessed on Playstaion 4 or Playstation 3 Australian customers for Amazon’s Prime Video can now access the latest TV shows and films on the streaming service via their Playstation 4 or Playstation 3. This is a crucial expansion for Amazon Prime which launched in Australia late last year. The …

Mobile OTT platform launched by Globo 05 September 2017

A free Over the Top (OTT) service aimed at mobile devices and short-video content has been introduced by Globo for adventure and sports network Canal OFF. This platform is in addition to Canal OFF Play and Globosat Play which is Globo’s main OTT service that streams Canal OFF’s live and selected Video on Demand (VOD …

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