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Netflix takes a slow and steady approach for Africa

According to New York-based Pivotal Research Group, Netflix will be taking some time to gain a meaningful foothold on the African continent which is struggling with low penetration rates of the fast and affordable internet. Africa accounts for a minuscule proportion of Netflix’s subscriber base and the research agency predicts that Netflix will have as …

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Young and old audience viewing habits – Ofcom Research

According to the latest research by Ofcom into public service broadcasting (PSB), there is an increasing divide between viewing habits of the youngest and oldest audiences. The research suggests that viewers aged 65 and above watched an average of 5 hours 44 minutes of broadcast TV on a TV set in 2016, three minutes down …

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