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OTT spend set to propel video and global TV spendings to $559BN by 2022

According to reports, the global consumer and advertising spend on TV and video is predicted to rise to $559 billion in 2022, up from $490 billion in 2017. The revenue generated from over-the-top services such as YouTube, Facebook, iflix, iTunes, Netflix, Google Play, Amazon Prime Video, DirecTV Now, Hulu, NOW TV, and other online video …

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Millennials dominate Mexican OTT industry

According to a report, Mexican subscribers, aged between 18 and 34 years are the primary consumers of (over-the-top) OTT platforms. The report which examined the consumption habits of 10,664 subscribers in the months September and October suggests that 25% of participants in the age group subscribed to at least one OTT service. While Netflix raced …

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ZEEL’s VoD platform set to launch in Feb

ZEEL’s (Video-on-Demand) VoD platform ZEE5 is all set to be launched in February. Speaking of the Q3 results, the company quoted that the digital platforms are driving incremental video consumption which represents another growth opportunity for content monetization. ZEE5 will substitute the existing subscription and ad-based platforms Ditto TV and OZEE and the subscribers of …

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Most on-demand users in China subscribe to two SVOD services

According to a consumer survey report ‘Living with Digital China’ by Futuresource Consulting, most subscribers in China take at least two services at once. The survey was designed to reveal key trends in digital entertainment behavior, including connected device usage and digital service adoption, together with content and genre preferences. The results point out that …

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Netflix sustains in Russia despite foreign ownership restrictions

Foreign ownership of online video services has been limited to 20% stake, however, Netflix continues with its online streaming service in Russia despite this new law. Netflix may benefit from some parts of the law, for instance, the ownership limits apply to services that have a daily viewership of more than 100,000 however Netflix hasn’t …

Online retailer readies Amazon OTT challenger

US-based online retail company Overstock.com has revealed an Amazon Prime Instant Video rival at the NATPE conference in Miami. Overstock, which claims around 25 million to 40 million unique users a month, plans to launch a video-on-demand service with more than 30,000 titles, according to its CEO, Patrick Byrne. The VOD service is to go live mid-2015, …

DirecTV launches its Latino streaming service Yaveo

DirecTV soft-launched its Latino streaming service Yaveo on Monday, offering three live TV feeds channels as well some 2700 hours of on-demand content for $7.99 per month. Yaveo operates completely separate from DirecTV, meaning that subscribers won’t have to have an existing satellite TV subscription to access any of the content. Stop earning in pennies from CPM …

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