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Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate
Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report from Adweek.com, the new video ad cost structure is a part of a global test …
Cablevision CEO Dolan Says Big Bundle TV Customers Will Fall
Cablevision Systems Corp. Chief Executive James Dolan said the number of customers paying for the traditional big bundle of TV channels is going to shrink by about 20% to 25% over the next five years, as consumers opt instead for smaller packages of channels or online video streaming solutions. Mr. Dolan warned an investor …
Thailand leads on dual-screen ratings
Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so. This new measurement is done with a collaboration among ratings agencies, advertisers and the media network. GroupM’s Mindshare, Dutch conglomerate Unilever and Nielsen Thailand have jointly debuted the dual-screen measurement, which …
Netflix Says Piracy Helped It Succeed In The Netherlands
Back in 2013, Techdirt wrote a story about how Netflix was using piracy as market research — an approach that is as obvious as it is rare. The copyright maximalists doubtless hoped that would fail dismally, and that Netflix would see the error of its ways and join the industry chorus condemning piracy as …
DWA, LGF Poised to Profit From Chinese Box Office
Film-makers DreamWorks and Lions Gate are poised to benefit from an array of positive catalysts, including increased demand for movie rights and the growth of the Asian film market. As a result, both DWA stock and LGF stock should rise significantly over the next year, and longer-term investors should snap up their shares. One of the …
Are Americans Ready to Pay for ‘Quad Play’?
A combination of T-Mobile US Inc. and Dish Network Corp. would merge two companies rooted in different industries. For consumers, it would merge some of the fastest-growing bills in their budgets. American households spent more than $191 a month on average for television, Internet and phone services in 2013, according to Labor Department data. That was …
Even for Cable TV, These Customer Satisfaction Ratings are Horrible
It seems like every customer satisfaction survey about pay TV and Internet providers has become, de facto, a study in dissatisfaction. High,consistently rising monthly bills, combined with poor customer service and little flexibility in packages, have resulted in abysmal satisfaction ratings for Comcast, Time Warner Cable, and the rest of the field. “Along with death and taxes, …
Over 50% of Canadian broadband households have a connected CE device to watch online video via a television
New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected to the Internet, 25% have a connected smart TV, and 14% have a connected streaming …
Online killed the TV star
Marlburians are churning through data watching videos and television shows online. Latest national figures from Spark show average monthly data use per household had grown 29 per cent, from 42.5 gigabytes in February to 55Gb in April. The surge in usage comes as more consumers experiment with online television and movies. Brad Clark, of Blenheim business …
Twitter hunts for dollars in the ‘democratization’ of OTT video
To say that Twitter‘s addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company’s bottom line, its build-out of a native video player and …
