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Amazon India set to expand Prime program

Amazon India is all set to expand its Prime subscription service as a part of its customer retention strategy. It eyes to offer more than 25 million products in the Prime service at a delivery speed of one or two days. In addition, the company will invest more than INR 100 crore on expanding video …

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Indian startup setup theatre for OTT screening

Teriflix, a Bengaluru based tech startup has given binge-watching a new meaning as it comes up with the first mini-theatre for screening over-the-top (OTT) content from online video platforms such as Netflix, Amazon Prime Video, etc. The setup will have a 135-inch screen, full HD projection, 7.2.4 Dolby Atmos sound system, amplifiers, speaker systems, and …

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Airtel postpaid customers get 1-year Free Amazon Prime Membership

Amazon.com Inc. and Indian telecom giant Bharti Airtel have collaborated to provide free one-year subscription of Prime services to postpaid customers of Airtel. Customers of Airtel V-Fiber broadband can also avail the subscription. The partnership is sort of a strategic move from Amazon as it wants to rapidly penetrate the Indian market with the help …

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Skyville Live hopes to create magic by merging Streaming and Live production

Skyville Live, an Emmy award-winning online music series has brought iconic musicians and emerging talent together with an intimate live audience. Skyville Live studios invited an interactive environment between the performers and approximately 300 audiences. Skyville Live believes that this interaction has appealed to the live streaming audience and will only increase further. According to …

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ShowMax offered on Xbox One

ShowMax app is to be available on Xbox One platform which will let subscribers stream TV and movies. This is a huge step towards growth of its video subscription business. It aims to compete against the streaming giant Netflix since it will offer exclusive content based on its licensing agreements with MultiChoice that Netflix does …

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10% drop in viewership for Netflix during the eclipse

Netflix US witnessed a major drop in ratings as people put their tablets down during the eclipse. It was a rare and spectacular event however Netflix wasn’t offering any coverage on it. Though it is slightly sad considering the 10% preferred to watch an astronomical phenomenon rather than watching season 7 of suits.

Japanese public broadcaster goes OTT for live streaming sports

In an “Internet service implementation plan” for fiscal 2015 released March 10, Japanese public broadcaster NHK said it will broadcast sports events on its website at the same time they appear on its conventional general and educational TV channels. Up to five programs will air for up to five hours a day during the trial. …

Streaming Video is the future of OTT entertainment

This streaming of entertainment rather than buying and owning is largely driven by a connected world with faster access to the internet, coupled with large-scale infrastructure development to  Online video streaming service is blissfully advertising free. Not before the show. Not during the show. All the time. Streaming entertainment is exactly like a bought DVD. No commercial …

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