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Decline in US pay-TV to 79% of households

According to new consumer research from Leichtman Research Group (LRG), 79% of US TV households nationwide subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is on the decline from 84% in 2014 to 79% in 2017. Two thirds of TV households do not currently subscribe …

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Netflix to spend $500 million in the next 5 years on Canadian content

According to a report from CBC, Netflix is set to spend atleast $500 million over the next 5 years for funding original Canadian content. This would perhaps benefit both Netflix as well as the federal government. The Canadian government has been pressured by traditional TV providers for imposing a tax on the popular streaming service …

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Cord cutting on the rise

An entire generation of cord cutters has been generated, thanks to how easy and relatively cheap it is to access an online streaming service such as Netflix, Hulu and Prime Video. Some statistics from Statista reveal the following: 61% of adults 29 and younger use an online streaming service as their primary mode of watching …

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Western Europe to hit 65 million SVOD subs

SVOD revenues in Western Europe will rise to $6.5 billion by 2022, a rise from $2.8 billion in 2016 surpassing AVOD, according to Western Europe OTT TV & Video Forecasts report. The total revenue for OTT TV episode and movie revenues for 18 Western European countries will hit $14.65 billion in 2022 which is more …

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Video viewing for UK smartphone users on the rise

According to a research by Deloitte, the percentage of UK adults streaming video on smartphones has grown 5 times in the last five years. Some findings from the study include: 57% of smartphone owners in the age group of 18-75 watched at least one video on their smartphones on a weekly basis. Smartphone ownership is …

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Sony expands Crackle’s presence in Brazil, LATAM

Sony is extending Crackle’s footprint in Brazil and Latin America to integrate the platform with the NOW Video on Demand (VOD) service from Net and Claro HDTV. With this move it’s strengthening its foothold in LATAM’s largest market where Crackle was introduced a year ago. Crackle will reach a nationwide audience, given its significant growth …

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UK Teens lean towards YouTube

According to a MediaCom study, around 70% of teens 13 and over subscribe to YouTube. From an ad-targeting perspective, this is pretty interesting since 64% of teens surveyed spoke about the product that a YouTuber has endorsed and 54% bought the product. Another interesting finding from the study was that Instagram was found to be …

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Hulu ranking higher than Netflix and Amazon in terms of usage

64% of TV viewers watch Hulu more now than a year ago, according to a report by Hub Entertainment Research. According to the report, 56% of respondents watch more Netflix than 12 months ago. There was a rise in Amazon viewing too. There were greater number of respondents who used Hulu as compared to Netflix …

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Majority of monthly mobile video users spend time on YouTube’s app

Almost a billion hours were spent by Americans watching YouTube videos on Android last July, according to data released by App Annie. That accounts for the largest amount of time spent on any one video streaming app in a month and goes to show the transition in viewing habits from traditional pay TV connections to …

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The Africa Channel to launch video streaming service

In the internet subscription-video segment, The Africa Channel is making its debut as it prepares to launch its new streaming video service, Demand Africa. Demand Africa will stream more than 300 hours of original and acquired lifestyle content It also plans to add several hours of TV series and movies by the end of first …

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