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Netflix CEO Reed Hastings on the future of non-linear television

The future of television is about much more than just a change in the way that TV content is delivered, says Netflix’s CEO. When it comes to the transformation of the medium we call television, there’s arguably no other company that sums up that disruption better than Netflix—a former DVD-rental company that has become one …

In Defense of TV – It’s Actually ‘VT’

With Upfronts right around the corner, there’s a lot of talk about what’s next for the television industry. Some analysts and observers believe that traditional television, from our viewing habits to the way we do business with advertisers, has changed forever. TV is in the process of becoming VT—video streaming technology—an exciting development for viewers, …

Roku, Nielsen OTT measurement deal

Nielsen and Roku have announced an agreement that enables Nielsen to measure video advertising delivered to Roku players and Roku-powered smart TVs. Initially Nielsen and Roku will enable OTT measurement through Nielsen Digital Ad Ratings. Content providers who sign up will have the ability to measure their audience according to Nielsen demographics and Digital Ad …

Brazil looks at VOD monetisation, regulation

Recently launched Seminário Brasil VOD 2015 is to analyse video-on-demand future opportunities in Brazil and Latin America, targeting both Video Streaming servers, distributors, producers and broadcasters. The summit, whose first edition is to be held in Sao Palo June 23, will look through VOD monetisation and public regulation. According to Tela Viva , for which …

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