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OTT now contributes to 26% Of Video Ad Expenses

Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to advertising reach, television still rules, but the explosive growth of streaming video is attracting media …

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