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OTT Ad Marketplace - Latest updates on OTT Ad Marketplace

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Roku introduces new OTT ad-marketplace in US

In an interesting development, Roku has introduced OTT ad marketplace in the US, by virtue of which publishers can use audience marketplace to sell targeted audiences to advertisers. Using Roku’s first-party data and proprietary ad technology publishers can now advertise to target audience more effectively. The service has now few of the biggest names under …

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