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OTT Advertising - Latest updates on OTT Advertising

Adobe Partners with Roku to Improve OTT Ad Targeting

Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely target the OTT consumers. Mainly, the marketers who are using Adobe Analytics, Adobe Advertising Cloud, …

Roku to launch an OTT Advertising Measurement Service

Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a Reach Insights tool, which marketers can use to quantify their ad campaigns. There are Tune-In …

OTT TV Ad Prices should be hiked – IAB

In a video interview by Beet.TV with Anna Bager, Sales and Marketing SVP with Interactive Advertising Bureau (IAB), she commented about the pricing opportunities for advertisements The interview covered the release of IAB’s report on The OTT Co-Viewing Experience, which discusses TV and OTT advertisement. According to her, OTT TV ads should be priced higher …

How to improve OTT Advertising

More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010. Another 2016 Nielsen report suggested that …

2017 can be the year for OTT advertising – Forrester Research

TV-style online video has been slow on adoption as compared to paid SVOD services such as Netflix, Amazon Prime, Hulu and HBO because of the lack of better content. However because of the increased popularity of sports content being watched online through streaming services, online video and advertising can up in 2017, says a Forrester Research report. …

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