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OTT Marketing Strategy: How to Increase Revenue 12 October 2021

  If you want to increase your OTT app downloads and revenue, you have come to the right place! This blog will give you a detailed insight about OTT marketing strategy that will help you not only forge a trustworthy relationship with your customers but also build a reliable OTT app marketing funnel.      …

How to Acquire Subscribers for Your OTT Platform? 17 May 2021

  Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on.  The OTT industry has gained momentum over the past years with the rising number of OTT …

Metrics and KPIs for Increasing User Engagement for OTT Apps 19 March 2021

  Time and again, user engagement has proved to be a key factor for determining a customer’s journey with an OTT app. With customer preferences going through constant changes, it becomes increasingly challenging for OTT apps to deliver unique experiences that keep users coming back. In the next few minutes, you will get to know …

Essential UX/UI Features for OTT Apps 21 January 2021

  The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service providers are looking for ways to keep users engaged and they are doing this by …

Mobile video streaming service Quibi has launched 08 April 2020

  After much buzz, Quibi has finally been launched. The new streaming service offers its users with a 90-day free trial period. Quibi’s original video content includes short videos to viewers on tablets or smartphones.  The platform offers reality shows, docuseries, movies, TV shows, and news, all being delivered in 5 to 10 minutes long …

Eros Now gears up to launch Eros Now Prime; partners with NBCUniversal for English content offerings 25 March 2020

  Eros Now has announced the expansion of its streaming services with the launch of Eros Now Prime. Owned by Eros International Plc, the South Asian OTT platform, which has been streaming Indian language content, signs a strategic content partnership with NBCUniversal.     As a part of the deal, South Asian subscribers of Eros Now …

3 Reasons to Launch your Own Branded OTT Streaming App 04 September 2019

  You are an entrepreneur. You run an online streaming business.  You have good content and a fair amount of subscribers.  Every month your subscriber base starts increasing and you think you are on the threshold of making more money than you could ever imagine in your life.    But, as they say, life is …

Verizon team up with Unreel for launching OTT app 15 November 2018

Online video and content delivery service provider, Verizon Digital Media Services has struck strategic alliance with Unreel Entertainment to help users launch branded video streaming apps. The direct-to-consumer turnkey OTT solution, Unreel Entertainment currently powers over-the-top consumer experiences for many Verizon’s high profile customers such as Bonnier Corporation, The Enthusiast Network’s Adventure Sports Network, World …

Dish TV to come up with another OTT app 30 May 2018

Dish TV is on the verge of launching a “fully integrated OTT service enable time-shift as well as live TV viewing of television content by Dish TV subscribers while on the go.” Here, it must be noted that Zee Group, the promoter of Dish TV had already launched a video streaming app (OTT) a few …

Dailymotion OTT App debuts on Amazon Fire TV and Fire TV Stick 19 April 2018

Dailymotion, the leading video discovery and exploration platform has debuted in Amazon Fire TV and Fire TV Stick. Now, Amazon Fire TV and Fire TV Stick consumers can access the Dailymotion app and explore trending content as per their expressed interest. The app which is previously integrated with Apple TV, Android TV, and XBox One …

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