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Regional content may drive OTT consumption to 75% by 2021

According to research, 75% of content will be consumed on OTT (Over-The-Top) platforms in 2021. The major driver of this growth will be regional content. OTT apps’ surge has made entertainment an activity where people spend most of their mobile data on. On-demand video platforms have crossed 100mn+ users in India with Hotstar leading the …

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Global OTT content market to touch US$ 245,814.4 Mn by 2028

According to reports, global OTT content is set to clock USD 245,814.4 Mn BY 2018. The immense popularity of SVOD originals, the emergence of live streaming trend and virtual reality technology are the primary drivers behind the lucrative number. While new players are collaborating with telecom providers and outsourcing OTT content, the prime strategy of …

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Global OTT content market to touch US$ 245,814.4 Mn by 2028

According to reports, global OTT content is set to clock USD 245,814.4 Mn BY 2018. The immense popularity of SVOD originals, the emergence of live streaming trend and virtual reality technology are the primary drivers behind the lucrative number. New players are collaborating with telecom providers and outsource OTT content while the prime strategy of …

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Kartina.TV to relaunch in Russia

Kartina. TV set to debut in Russia owing to a partnership holding between its founder and a native business tycoon. Kartina.TV is also expanding in Germany following the same business model. However, this is not the first time that Kartina.TV has attempted to launch in Russia. Previously, it had collaboration with National Media Group (NMG), …

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OTT video delivery trending hot in the MENA region

According to reports, OTT content will generate revenue worth of $1.75 billion by 2022, four times the number recorded in 2018. This number is not surprising as OTT content has been gaining popularity across the globe, thanks to the cheaper subscription price and a growing demand for the high-resolution content. While there is a rise …

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What is OTT?

From 1% in 1995 to 40% of the world’s population using internet today, number of people consuming entertainment video content over internet has increased dramatically. A lot has changed in the way people watch TV today, thanks to the OTT ecosystem. More than 50% of world’s population is streaming their favorite live sports, subscribing to …

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