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OTT In India - Latest updates on OTT In India

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India accounts for the highest online content consumption

India is set to welcome more and more international online content providers and OTT platforms. According to study, India is the largest online content consumption market at a whopping 12.3 hours per week followed by Philippines and Thailand. Japan, however, consumes the least at 6.2 hours per week. The study takes several viewing habits into …

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Asia Pacific OTT market leaping ahead

The Over-the-Top (OTT) business in Asia Pacific was unorganized with the presence of geographically focused players such as Hooq, Spuul, BoxTv, etc. It began full-fledged in 2015 with the arrival of Netflix in Japan and Australia, which slowly landed in other APAC countries the following year. Today the region is host to a number of …

Deloitte report says 4G will help OTT grow in India

4G is rolling out in India at a fast pace. According to a report by Deloitte, the demand for online content will increase rapidly in the coming years. The report mentions, “4G will bring complete transformation of… television viewing experience and mark a shift in the control from the broadcaster to consumer. Further, low-cost smartphones …

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