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OTT Intelligence - Latest updates on OTT Intelligence

comScore plans to measure OTT viewing

comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across home network-connected devices served as a basis for the comScore OTT Intelligence service. A growing …

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