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Improved OTT User Experience, Increased Devices Boost Video Worldwide, Finds Conviva

  Grabbing a viewer’s attention and keeping them engaged is becoming all-important for online video industry players, two new studies from Tremor Video and Conviva have found. According to Conviva, the key to user engagement is quality of experience, something it said improved between 2014 and 2015. In its second annual Viewer Experience Report, the …

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