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OTT Penetration - Latest updates on OTT Penetration

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OTT Penetration falls with Rising Prices

According to a recent MoffettNathanson research, new OTT providers need to price very carefully or they might lose their target audience or cannibalize existing pay TV customers. The study noted a huge correlation between the prices and number of subscribers of an OTT service and stated that pricing should be an important factor for services such …

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