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AT&T to launch five OTT services in 2018

US telco and IPTV provider AT&T has revealed that they are planning to have five OTT products by the end of 2018. The proposed online video streaming platforms will comprise a range of content across multiple genres with different price points. From the linear replication, planned for the DirecTV offering to sports-free AT&T Watch for …

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New audience segments from comScore to help OTT advertisers reach target OTT and SVOD audience

comScore has come up with its expanded activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new segments will help OTT marketers and media companies effectively target consumers with customized messages based on their streaming, console gaming, and consumption of OTT services etc. The new …

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Following HBO, Netflix eyes expansion in Russia

Streaming giant Netflix is planning to launch its full service in Russia by venturing into Russian language site and films.Though Netflix currently has a limited subscriber base in Russia, it has always considered the Russian Federation as one of its priority markets. While political reasons and piracy continue to be deterrents in the country, Netflix …

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Mobile operators strategize to compete with OTT services

Telecom companies have been foraying into the OTT space off late, but have been facing steep competition from existing streaming giants in the market. Although there are no entry barriers, cash-rich companies like Netflix and Amazon can really take new entrants on a ride. In a recent discussion between Itel.am with Armenia’s three major mobile …

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Asia Pacific OTT market leaping ahead

The Over-the-Top (OTT) business in Asia Pacific was unorganized with the presence of geographically focused players such as Hooq, Spuul, BoxTv, etc. It began full-fledged in 2015 with the arrival of Netflix in Japan and Australia, which slowly landed in other APAC countries the following year. Today the region is host to a number of …

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Sky and Vodafone collaborate to launch OTT service in New Zealand

New Zealand telco Vodafone and pay-TV operator SKY TV have unveiled Vodafone TV. It gives viewers the option to switch seamlessly between their smartphone, tablet, and television. With some of the content, viewers have the ability to stop what they’re watching on TV, pick it up on their smartphone, and continue watching on-the-go. It brings …

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Vodafone launched Video Pass in Spain for unlimited streaming

Vodafone has launched Vodafone Video Pass in Spain which allows subscribers to stream on an unlimited basis without using their data allowance. The Video Pass costs €8 for 720p image resolution and  €17 for HDTV content of up to 1080p. Subscribers will be able to watch all content from OTT services such as Netflix, HBO, …

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OTT subscriptions on the rise in Argentina

According to Internet y Consumo Audiovisual 2017 report by Carrier y Asociados, 66% of connected homes in Argentina watch OTT content, which is up from 51% a year ago. Consumers attribute this rise to content accessibility (full seasons on demand, and multiscreen) and affordability. 54% of OTT consumers stated that lower prices as compared to …

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OTT users in Italy rise by 18%

A recent study by the EY consultancy revealed that the number of Italians who use OTT services has reached 19.1 million in June 2017 as compared to 16.2 million in September 2016. That’s a growth of 18% in less than a year. The number of Italian users who pay for OTT content amounts to 4.3 …

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Russian OTT Services subscription revenue outruns advertising

According to a report by Telecom Daily, Transactional and Subscription income for Russia’s streaming services superceded advertising revenues in the first half of this year. Total income from streaming services in the first half increased by 70% to hit RUB 5.3 billion. Revenues are expected to grow to RUB 11 billion this year. Apparently, the …

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