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How to Acquire Subscribers for Your OTT Platform? 17 May 2021

  Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on.  The OTT industry has gained momentum over the past years with the rising number of OTT …

Why HDR is a bigger breakthrough than 4K 13 September 2017

Of late, 4K has been the big thing in display technology. It refers to the pixel count that a television display can accommodate. 4K = 3840 X 2160 pixels It essentially represents 3840 horizontal pixels running across 2160 vertical pixels. In market terms, it’s referred to as 2160p. A few years ago, the world went …

Connected TV Adspend Will Grow Sooner Than Later 03 September 2015

  Although advertising budgets allocated to connected TV remain modest in the US, nearly half (48%) of advertisers who do use the medium plan to spend more on it next year, according to a new industry report. Based on responses from 215 client-side marketers, including 51% at director level and above, the Association of National Advertisers …

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