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Why HDR is a bigger breakthrough than 4K.

Of late, 4K has been the big thing in display technology. It refers to the pixel count that a television display can accommodate. 4K = 3840 X 2160 pixels It essentially represents 3840 horizontal pixels running across 2160 vertical pixels. In market terms, it’s referred to as 2160p. A few years ago, the world went …

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Connected TV Adspend Will Grow Sooner Than Later

  Although advertising budgets allocated to connected TV remain modest in the US, nearly half (48%) of advertisers who do use the medium plan to spend more on it next year, according to a new industry report. Based on responses from 215 client-side marketers, including 51% at director level and above, the Association of National Advertisers …

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