OTT Subscriptions - Latest updates on OTT Subscriptions
OTT services hold steady in US
According to research, the rate of cancellations for OTT platforms among the U.S. broadband households has been steady at 18% over the past three years. The average subscription length for OTT platforms is 30 months overall. SVOD giants such as Netflix, Amazon Prime Video, and Hulu have been among the most stable platforms with other …
CBS All Access predicted to touch 8 million subscribers by 2022
OTT giant CBS All Access is forecasted to double its OTT subscribers figures to 8 million subs in 2022. With SVOD platforms focused on churning out original content, CBS All Access is all set to increase its original content production by 43% in 2019. Currently, CBS All Access offers both VOD and live content to …
Original content Drive OTT Subscriptions
According to Magid Media Futures study, original and exclusive programming is the driving factor for consumers when they decide to subscribe to an over-the-top video service. Andrew Hare, VP of research for Magid, in an interview with Digital News Daily, said “The real value, not only for Netflix but for emerging players, is becoming an …
OTT subscriptions on the rise in Argentina
According to Internet y Consumo Audiovisual 2017 report by Carrier y Asociados, 66% of connected homes in Argentina watch OTT content, which is up from 51% a year ago. Consumers attribute this rise to content accessibility (full seasons on demand, and multiscreen) and affordability. 54% of OTT consumers stated that lower prices as compared to …
50% of US Broadband Households have Multiple OTT Subscriptions
According to a new Parks Associates research, some 31% of U.S. broadband households subscribe to multiple OTT services, which is nearly one half of the 63% of U.S. broadband households subscribing to at least one OTT service. The most popular service stack is Netflix and Amazon Video, with 12% of all U.S. broadband households subscibing to …
