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Traditional Television Viewing Continues To Grow Despite VOD Threat 21 April 2015

In reality, television viewing is down by 3% from last year,while video viewing through OTT platforms on Internet, smartphone, and multimedia devices combined is up by 45%.  Misleading statistics considering their vastly different starting points. A more telling statistic is that 91% of all video viewing is still to traditional TV (and more than 90% …

The next billion OTT viewers will be able to stream HD online, claims Irdeto 20 April 2015

The next billion OTT platform viewers will be those consumers who will be able to stream HD content online as new compression technologies get adopted, eliminating one of the major limitations – bandwidth availability. Irdeto believes that currently there are approximately half a billion people globally with broadband connection over 1.0 Mbps allowing them to …

Making OTT content available on TV screens a possible way forward in India 20 April 2015

As video content increasingly seems to be consumed, shared and generated, the traffic of such content over the internet is increasing. In fact OTT media apps seem to be one of the few services that are earning large revenues for the OTT platforms says the paper. A majority of the revenues which are attained through advertising …

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