According to Parks Associates, the number of OTT video services in the U.S. has reached over 200 The firm found that 53% of internet-connected households subscribe to pay-TV and at least to one OTT service. It’s interesting to note that more than 60 OTT services were introduced during the past two years, and only seven …
About 37% of OTT free trials result in conversion to a paid subscription , according to new connected entertainment research by Parks Associates. According to the research firm, more than 1/4th of households in U.S with broadband connectivity that signed up for the trail of atleast one OTT service in the previous six months and …
Check our video for a quick overview on growth of OTT Video market in Asia Asian market is more flexible comparative to others. Being the most adaptable region, Asia has seen a huge growth in Video Streaming industry. We, at Muvi have been tracking the growth and transitions of OTT Video market across Asia for quite …
Asia, undoubtedly is a highly potential video streaming market. As with the booming technology and the internet penetration of 40.2%, it has peaked in $2,490 million revenue for the year 2016 and is expected to touch US $5,017 million by 2020. Let’s take a look deeper into the future of OTT TV and Video streaming …
OTT is growing in the European continent. Around 55% of UK broadband households use an OTT video streaming service. In France, the same is 51%. But only 30% in UK and 17% in France pay for a subscription video on demand (SVOD) service like Netflix. The numbers are highest in North America. Around 70% of …
Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at a joint 3rd place having 15% of the OTT market share. In total, around 42 …
Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, sponsored by Lynx Technology (www.lynxtechnology.com), on January 26, 11 a.m. CT, to discuss this and …
Despite an apparent growth in spending on digital advertising, Hong Kong’s market might have trouble sustaining the over-the-top (OTT) internet boom that is hoped to make a difference to the TV landscape. Data showed last year saw a 36 per cent increase in advertiser spending in interactive and mobile media after discounts, from HK$8 million …
