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US broadband households subscribing to Netflix, Amazon and Hulu on the rise 14 July 2017

Subscription video-on-demand (SVOD) services are rapidly growing in the US according to Parks Associates that reveals that 59% of US broadband households subscribe to Netflix, Amazon or Hulu. According to the analyst’s OTT Video Market Tracker, only 6% of US broadband households subscribe to offerings other than the top three, only 3% subscribe to one …

5 benefits of Video on Demand over Traditional TV 11 July 2017

Are you old enough to recall those days when you had to adjust your schedule around your favorite TV programs and movies? Or those times when you had to rent out a movie VCR from the local video store and had to make a mental note to return it on the due date failing which …

OTT Video viewed by almost half of France’s internet users 18 May 2017

Streaming video use becomes common with more paid subscribers. According to eMarketer’s latest forecast of digital video usage in France, this year, almost half of France’s internet users (49.7%) and 38.7% of the overall population will access streaming video services (OTT content) at least once a month. More than half (55.4%) of France’s OTT video …

Only 4% of rural Americans exclusively subscribe to OTT video 17 April 2017

82% of North American rural video consumers are still subscribing to traditional media, according to a recent survey. The number of rural homes that consume OTT video are remain at a modest 4 percent. The studies about massive cord cutting in the US are based on the fact that 80 percent of Americans SS, and less …

What is OTT? 14 September 2016

From 1% in 1995 to 40% of the world’s population using internet today, number of people consuming entertainment video content over internet has increased dramatically. A lot has changed in the way people watch TV today, thanks to the OTT ecosystem. More than 50% of world’s population is streaming their favorite live sports, subscribing to …

Poor USA homes use free to air TV, OTT video accelerating 26 July 2016

GfK’s 2016 Ownership and Trend Report shows 17% of US TV homes relying on broadcast only delivery up 2% from last year with another 6% using just OTT video from Netflix, Amazon Prime, Hulu, or YouTube who do not have traditional broadcast or pay TV reception at all. This was also up from 4% a …

OTT in Europe sees changed video consumption habits and new investment opportunities 18 July 2016

Research firm Pyramid Research has released its latest report, entitled “OTT Video in Europe: focus on domestic content and local languages to boost take up of services“, which naturally is on sale to relevant parties at relevant prices. Pyramid Research states that “the availability of fast fixed and mobile next generation networks has significantly changed video …

73% of households in Central and Eastern Europe to opt for Pay-TV by 2020 18 July 2016

The availability of high-speed next-generation fixed and mobile networks is changing video consumption habits in Europe significantly, driving multiscreen video and video-on-demand (VOD), according to a study from Pyramid Research. High proliferation of connected devices, greater volume of online video catalogues and increasing pay-TV penetration, which Pyramid expects will reach 73% of households in Central and …

Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016

Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at a joint 3rd place having 15% of the OTT market share. In total, around 42 …

Content Discovery Investments Now Paying Off For SVOD 28 January 2016

The trend toward the shift in the time spent on subscription over-the-top (OTT) and video-on-demand (VOD) services from pay-TV firms could be down to investment in recommendation and discovery services, a Digitalsmiths report reveals. In its Q3 2015 Video Trends Report, the TiVo company and content discovery firm surveyed 3,150 consumers, including several questions on …

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