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OTT Viewing - Latest updates on OTT Viewing

71% Surge in OTT Viewing since COVID-19 Pandemic 08 April 2021

  The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer streaming on-demand content which is why OTT players such as Netflix and DisneyPlus are growing …

OTT viewing doubled in 2017 08 January 2018

According to a study, global viewing of streaming over-the-top(OTT) video content has doubled up since last year reaching 12.6 billion hours. While more than 2.4 billion devices were used for OTT viewing, the U.S. alone contributed 58% of the total online video consumption with Europe (21%) and Asia (19%) bagging the second and third spot, …

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