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How to Acquire Subscribers for Your OTT Platform? 17 May 2021

  Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on.  The OTT industry has gained momentum over the past years with the rising number of OTT …

Essential UX/UI Features for OTT Apps 21 January 2021

  The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service providers are looking for ways to keep users engaged and they are doing this by …

OTT VOD platform Zee5 goes international 05 July 2018

Indian entertainment TV giant, Zee group is all set to launch its new OTT VOD platform, Zee5 in international markets in UK, US, and Asia. Successfully launched in India, Zee group is gearing up to export its video-on demand platform internationally. The OTT platform will be launched in Asian markets first, followed by US and …

OTT SVOD grows despite 20% giving up one service last year 25 April 2016

According to a study by research firm Park Associates, around 20% of U.S homes having broadband have given up at least one OTT VOD platform in the last year. At the same time, the number of subscribers for SVOD is increasing, from 59% in 2014 to 64% in 2015. This indicates that people are trying out new …

Chicago Adds Ridiculous 9% “Cloud Tax” on Netflix and Other Streaming Services 21 September 2015

  VOD Platforms like Netflix, Spotify, and Amazon Prime are revolutionizing how Americans consume media content. These wildly popular services enable ubiquitous and virtually instantaneous access to expansive catalogues of music, movies, and TV shows. Streaming is big business, and Chicago wants a piece of the action. On Sept. 1,the city’s controversial new “cloud tax” went …

Canadian Netflix rival snags Amazon originals 30 January 2015

Canadian SVOD service Shomi has acquired exclusive local rights to a raft of Amazon’s original programming. Shomi launched last year and is going up against Netflix and Latte in an increasingly competitive Canadian streaming market. Shomi has exclusive streaming rights and none of the shows has gone out on traditional linear TV either in Canada. The streaming …

Amazon opens free window for Transparent drama 30 January 2015

Amazon is making its acclaimed drama series Transparent available in a day-long free window. The series launched last year on Amazon’s Prime Instant Video and marked the first time that the streaming service had launched an original using the Netflix simultaneous release model. The 10x30mins comedy-drama follows an elderly family patriarch (Tambur) who comes out as a …

HBO’s OTT service to shake up SVOD market 30 January 2015

Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates. The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while roughly 50% would cancel their pay TV service after subscribing to HBO’s OTT service, which …

Showtime to launch in Canada 30 January 2015

CBS Corp. will launch branded programming from its premium cable channel Showtime in Canada for the first time after a deal with local giant Bell Media. The exclusive, long-term licensing agreement means catalogue, current and future Showtime programming will roll out in English and French on Bell platforms, including new SVOD service Crave and premium pay …

Netflix partners with SVOD rival Shomi for Canadian original 29 January 2015

Netflix and its streaming rival Shomi are joining forces to make Between, which will star kids TV favourite Jennette McCurdy and was created by Michael McGowan and Resident Evil producer Don Carmody. City TV and Shomi, which are both part of the Rogers group, are partnering Netflix on the series. The move surprised some market watchers as …

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