No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!

OTT - Latest updates on OTT

OTT today offers many choices but little variety 22 June 2016

An interesting insight by Troy Dreier from Streaming Media says it’s an exciting time for online video on demand services as we’re seeing tons of experimentation, with new services launching almost weekly. Inspired by the success of Netflix, dozens of companies … Continue reading

Do OTT platforms and TV providers need FCC protection? 21 June 2016

Telletopia Foundation, a nonprofit online video service provider, has formed the TV Neutrality Alliance for OTT service providers and broadcasters to promote “innovation and competition in the distribution of multichannel video programming.” Companies don’t want to cede control to the big and … Continue reading

According to Adobe’s report, TVE video viewing grew 58% quarter-over-quarter 21 June 2016

Some revealing insights about the evolving television and video ecosystem emerged from research released this week. While TV Everywhere (TVE) continues to grow at remarkably rapid rates, the promise inherent in the platform’s name — setting people free to watch … Continue reading

Perform Group to launch a multiscreen OTT for sports fans 20 June 2016

UK-based media company Perform Group will launch a multiscreen OTT subscription service for sports fans in Germany, Austria and Switzerland in summer 2016. Dubbed All sports, one platform, DAZN will offer European football, US sports like NBA and NFL, tennis, … Continue reading

52% of the OTT companies are going to launch VR content 20 June 2016

According to a new research, the OTT video market is “moving in the direction of virtual reality” with 67% of OTT companies believing VR is “here to stay.” The new Level 3, Streaming Media and Unisphere Study found that 52% … Continue reading

Quarter of millennial broadband homes have cut the cord in favor of OTT 17 June 2016

Of all the challenges OTT providers face, Michael Tribolet, chairman, cofounder and CEO of YipTV, may have pointed out the most stressful. Speaking June 15 at the Next TV Summit & Expo in San Francisco, Tribolet said OTT operators are … Continue reading

Desktop/laptop’s 37% share of the ad landscape is now the lowest ever 17 June 2016

The FreeWheel Q1 analysis, out today, has some fun stats, measuring some aspects of streaming that don’t get put out there very widely, very often. The FreeWheel report says desktop/laptop’s 37% share of the ad landscape is now the lowest … Continue reading

Research finds 23% millennials are OTT-only broadband homes 16 June 2016

Parks Associates research finds that 23 per cent of millennial heads of household are OTT-only households, higher than the national average of 15 per cent among all US broadband households. The firm’s analysts also note that 61 per cent of … Continue reading

With OTT to stay for a long haul, OTT companies embrace VR 16 June 2016

According to a new global study, virtual reality will play a decisive role in the future of OTT video, with a majority of OTT companies agreeing that the technology is here to stay. Level 3 Communications commissioned the study, titled … Continue reading

Indian broadcasters have now set a firm foot in digital media 14 June 2016

Advertising Age India reports, Hotstar, Sony LIV, Ditto TV, Ozee and the latest entrant in the digital entertainment, Video on Demand platform and app category, Voot are all examples of growing digital audience and business opportunities that they are creating … Continue reading