Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!

OTT - Latest updates on OTT

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iQIYI hits 100 million paying subscribers

iQIYI, the Chinese online video platform, reaches a milestone of 100 million paying subscribers, after the streaming company gained enormous popularity in overseas countries like South Korea, North America, Japan, and Singapore. The company mainly produces movies, shows, and original TV programs and distributes its content to overseas audiences through local streaming channels. As the …

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30% of OTT consumers in Asia comfortable with ad-supported streaming services

In a recent research report, it is found that almost one-third of Asian OTT consumers are happier with ad-supported streaming services, for receiving content for free. The survey also highlighted, 21% of users opt for subscription services with limited ads and only 14% of viewers prefer paying a higher fee for ad-free streaming sessions. The …

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Showmax begins sports streaming for its South-African users

Showmax, the South-African video-on-demand service starts streaming of sports content that includes SuperSport Rugby Challenge matches and the ongoing ICC Cricket World Cup. The trial bunch of sports streaming is priced at R99 (US $15). CEO Niclas Ekdahl Commented: “We’ve been delivering TV series and movies for almost four years and continue to see strong …

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Amazon Music now available on Xfinity platforms

Comcast cable announces the availability of Amazon Music app on its Xfinity Flex and X1 platforms. This is for the first-time, the on-demand music streaming service will be made available on connected TVs through a Pay-TV service provider. Earlier, Comcast launched Amazon Prime Video on its Xfinity X1 and allowed prime member users to stream …

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Amazon rebrands its free streaming service as IMDb TV

After a long time, finally, Amazon decides to rebrand its free movie and TV shows streaming service – IMDb Freedive. The free streaming brand will be now known as IMDb TV and will feature tripe number of content than the platform had before. Thanks to the new content deals with Sony Pictures, Warner Bros, and …

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Twitch acquires Bebo to increase its footprint in eSports

Twitch, the live streaming platform owned by Amazon, buys Bebo in an effort to build out its base in the eSports industry. According to the sources, the deal values a total of $25 million for acquiring Bebo’s employees and intellectual stakes. Don’t be confused with the drowning social networking site, Twitch didn’t buy that, rather …

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EPIC TV signs content distribution deal with SonyLIV

EPIC TV, the popular Indian TV channel known for its narrative non-fiction programming, announces a strategic content distribution deal with SonyLIV. As per the deal, SonyLIV users can access the entire content library of EPIC TV, 24*7, anywhere and from any device. With this collaboration, SonyLIV users can enjoy a whole new world of infotainment, …

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Spotify introduces targeted podcast advertising feature

Spotify announces the integration of targeted ads on its podcasting service. Now, advertisers can target users, who are streaming podcasts, with relevant ad campaigns and can trigger instant action. Earlier, advertisements on Spotify were only meant for free-tiers music listeners, but with this development, advertisers can reach out to the podcast’s listeners too. Commenting on …

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OTT Churn Management Strategy: How to maintain a low churn rate like Netflix

Have you ever wondered why Netflix is still at the top, even after this rigorous competition in the video streaming industry? How does a service like Netflix continues to engage its subscribers, especially when the others are falling apart? Well, every big player in the OTT space is investing in original contents and user-experience, but …

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Australian OTT subscriptions record 10.2 million paying subscribers

In a recent survey report, more than half of Australia’s adult population (10.2 million), are paying up for various subscription-based streaming services. According to the research, Netflix leads the subscription game with more than 5.3 million subscribers in the Australian OTT space. After Netflix, Stan follows the market with almost 1.4 million users, which is …

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