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Atresmedia unveils global OTT platform

Spanish media giant, Atresmedia is preparing to launch its own over-the-top platform, which can be accessible from any place without any commercial breaks. The new OTT service is based on the subscription model and is available on every screen, including Apple iOS, Android, tablets, PCs and Smart TVs. Atresplayer provides users access to live content …

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Connected TV Viewing Rises Sharply, Marketer Engagement Does Not

  Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack of familiarity” was the main reason for those not currently engaged. The time frame for engagement …

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