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Over-the-top Streaming Devices - Latest updates on Over-the-top Streaming Devices

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70 Million US households now have a streaming device on connected-TV

According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The report focussed on the growth of connected-TV devices such as Apple TV, Roku, Google Chromecast, …

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Connected TV Viewing Rises Sharply, Marketer Engagement Does Not

  Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack of familiarity” was the main reason for those not currently engaged. The time frame for engagement …

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