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Live news, live events fueling the growth of live streaming on top of live sports 20 June 2017

According to a survey on online video service providers (OVSPs), live delivery is moving in new areas on the digital front. According to research from Akamai about 56% of OVSPs stated that their services were focused around live events like award shows and conferences whereas only 15% offered live sports. Two-thirds of OVSPs were found …

OTT Viewing trends – TiVo Report 19 June 2017

Let’s take a look at some insights based on TiVo’s Q1 2017 Video and Pay-TV Trends report based on a survey conducted on 3,100 consumers. 1) OTT User Experience vs. Pay-TV User Experience: TiVo revealed what drives the growth of OTT services and as per their survey, 57.7% of Netflix subscribers indicated the ability for …

Fullscreen Media launches OTT app on Roku 13 June 2017

Fullscreen Media’s app has been introduced on Roku players and Roku TV models. This app will broaden users access to an over-the-top (OTT) SVOD service featuring popular series and shows. Fullscreen’s SVOD service is priced at $5.99 per month and was launched in April 2016, internationally. The SVOD service is additionally available on the web …

Poor network penetration results in limited access to VOD, OTT and IPTV in Brazil 09 June 2017

Lack of access to networks as per a report from Instituto de Pesquisa Econômica Aplicada (IPEA) and the telecom authority Anatel which has led to an unfulfilled demand for access to services such as video-on-demand (VOD), streaming over-the-top (OTT) and IPTV. Only 4 in 10 households have broadband access in Latin America but penetration rates …

Young millennials prefer OTT rather than broadcast content: Study 07 June 2017

A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein one out of two watched entertainment either on desktop or mobile devices (exclusively). Some other …

Gigared includes SVOD service Crackle in Argentina 07 June 2017

Crackle which is Sony Pictures Television Networks SVOD service has been launched on Gigared, a telecommunications company based in Northeast Argentina. Gigared’s clients in regions like Paraná, Santa Fe, Corrientes, Resistencia and Posadas can immediately subscribe to the platform. The monthly subscription fee for Cracle is priced at AR $55 (US $3.4). Read More

How to improve OTT Advertising 06 June 2017

More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010. Another 2016 Nielsen report suggested that …

CCMA plans public OTT in Catalan-speaking territories 31 May 2017

Catalonia’s public broadcaster (CCMA), has suggested creation of a public (over-the-top) OTT Platform which is fed with content from the three main Catalan-speaking territories. Brauli Duart, President of CCMA plans to create a consortium with the CVMC, the public broadcaster of Valencia region and IB3, the corporation of the Balearic Islands. The main goal would …

Thailand’s NBTC seeks to set OTT industry standards 31 May 2017

The top 100 content providers for over-the-top (OTT) service platforms are likely to be put on a control list as officials work towards establishing industry standards. Content providers on OTT platforms like Facebook and YouTube, that have more than 1 million followers or subscriptions are categorized as the top 100 accounts. As per a regulatory …

Netflix subs double in Spain 30 May 2017

Leader in Subscription video-on-demand (SVOD) has a 3.4% reach in Spain’s internet households. Over a six-month period, the number of subscribers have doubled. A report by Comisión Nacional de los Mercados y la Competencia that studied the Spanish online habits, shows that the streaming platform is currently being used by 540,000 homes. As per the …

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