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Beyond The Buzz- Latest Insights From Muvi

Own-branded Video Player - Latest updates on Own-branded Video Player

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Marketers now exploring advertising options on video-on-demand content

According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across different platforms and devices thereby offering cross-platform measurement. In Australia, OzTam measures TV ratings and …

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Muvi Studio packs a punch with the new ‘Embeddable Player’

  Integrating Muvi’s VoD Platform with your existing website or app has never been this slick and easy. Announcing our new “Embed Player” option which makes embedding your video’s onto any websites or even mobile apps quick and easy along with a secure DRM encoding to ensure that your content is still secure and away …

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