Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Parks Associates - Latest updates on Parks Associates

blog_opt_6

Netflix tops the list of US SVOD services – Parks

Market research firm Parks Associates published a list of the top-10 subscription OTT video services in the US market. The list is based on subscribers’ count and Netflix tops it, yet again. Netflix captures this year’s top spot, followed by Amazon Prime Video, and Hulu. Here are the top 10. Netflix Amazon Prime Video Hulu …

blog_opt_6

50% of US Broadband Households have Multiple OTT Subscriptions

According to a new Parks Associates research, some 31% of U.S. broadband households subscribe to multiple OTT services, which is nearly one half of the 63% of U.S. broadband households subscribing to at least one OTT service. The most popular service stack is Netflix and Amazon Video, with 12% of all U.S. broadband households subscibing to …

blog_opt_6

5 OTT Trends to Watch For In 2017

Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen the live streaming buzz, we’ve seen AR/VR take up, and we’ve also seen big launches …

blog_opt_6

35% of US broadband users watch UGC Videos 10 Days a Month

According to a new study by Parks Associates, around one third of broadband users in USA watch user generated video streaming content online at least for 10 days in a month. The study reveled that about 75% of US broadband homes access user generated content at least once per month. The ratio of men was more than …

blog_opt_6

73% of US broadband homes connect their TVs: Study

A new Parks Associates study states that 73% of US broadband users connect one or more of their TV entertainment devices to the internet. The research stated that there is an increase of 11% in the usage of smart TVs, gaming consoles, digital video recorders, streaming media players and Blu-ray players as compared to the beginning of …

blog_opt_6

Connected devices are powering OTT Subscriptions: Report

A recent study has found out that OTT VOD services are far ahead of traditional TV and broadcasters when it comes to using connected devices. The report states that more than 25% OTT video service subscriptions were purchased through connected device apps including connected TVs, streaming media players and game consoles. Hulu itself has 37% of …

blog_opt_6

61% of millennials subscribe to both pay TV and OTT services

According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%. Approximately 20% of US broadband households cancelled at least one OTT video service in 2015, with 5% of U.S. broadband households cancelling Netflix in 2015, up from 4% of …

Quarter of millennial broadband homes have cut the cord in favor of OTT

Of all the challenges OTT providers face, Michael Tribolet, chairman, cofounder and CEO of YipTV, may have pointed out the most stressful. Speaking June 15 at the Next TV Summit & Expo in San Francisco, Tribolet said OTT operators are still learning how to analyze all the data they’re receiving from viewers using their platforms. …

Research finds 23% millennials are OTT-only broadband homes

Parks Associates research finds that 23 per cent of millennial heads of household are OTT-only households, higher than the national average of 15 per cent among all US broadband households. The firm’s analysts also note that 61 per cent of millennials subscribe to both pay-TV and OTT services, also higher than the national average of …

Over 50% of Consumers in U.S. Broadband Households Subscribe to an OTT Video Service

  Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video on demand service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show next week in Las Vegas, reports the average U.S. broadband household spends $9 per month …

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy