Parks Associates - Latest updates on Parks Associates
Netflix tops the list of US SVOD services – Parks 13 November 2017
Market research firm Parks Associates published a list of the top-10 subscription OTT video services in the US market. The list is based on subscribers’ count and Netflix tops it, yet again. Netflix captures this year’s top spot, followed by … Continue reading
50% of US Broadband Households have Multiple OTT Subscriptions 30 December 2016
According to a new Parks Associates research, some 31% of U.S. broadband households subscribe to multiple OTT services, which is nearly one half of the 63% of U.S. broadband households subscribing to at least one OTT service. The most popular service … Continue reading
5 OTT Trends to Watch For In 2017 16 December 2016
Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen … Continue reading
35% of US broadband users watch UGC Videos 10 Days a Month 13 October 2016
According to a new study by Parks Associates, around one third of broadband users in USA watch user generated video streaming content online at least for 10 days in a month. The study reveled that about 75% of US broadband homes access … Continue reading
73% of US broadband homes connect their TVs: Study 03 October 2016
A new Parks Associates study states that 73% of US broadband users connect one or more of their TV entertainment devices to the internet. The research stated that there is an increase of 11% in the usage of smart TVs, gaming consoles, … Continue reading
Connected devices are powering OTT Subscriptions: Report 02 September 2016
A recent study has found out that OTT VOD services are far ahead of traditional TV and broadcasters when it comes to using connected devices. The report states that more than 25% OTT video service subscriptions were purchased through connected … Continue reading
61% of millennials subscribe to both pay TV and OTT services 08 July 2016
According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%. Approximately 20% of US broadband households cancelled at least one OTT video service in … Continue reading
Quarter of millennial broadband homes have cut the cord in favor of OTT 17 June 2016
Of all the challenges OTT providers face, Michael Tribolet, chairman, cofounder and CEO of YipTV, may have pointed out the most stressful. Speaking June 15 at the Next TV Summit & Expo in San Francisco, Tribolet said OTT operators are … Continue reading
Research finds 23% millennials are OTT-only broadband homes 16 June 2016
Parks Associates research finds that 23 per cent of millennial heads of household are OTT-only households, higher than the national average of 15 per cent among all US broadband households. The firm’s analysts also note that 61 per cent of … Continue reading
Over 50% of Consumers in U.S. Broadband Households Subscribe to an OTT Video Service 10 April 2015
Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video on demand service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show … Continue reading
