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Rentrak And AMC Are Jointly Developing A New Demographic Reach Metric

  Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration of viewer behavior from Rentrak’s database of passive TV and VOD information with Census-level video …

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