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Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate 01 July 2015

  Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report from Adweek.com, the new video ad cost structure is a part of a global test …

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