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Deutsche Telekom signs deal with Netflix

Pay TV operator Deutsche Telekom has signed a deal with Netflix for content carriage. The company is one of the largest pay-TV operators in Europe, with around 7.3 million customers, with 3.0 million in Germany and another 4.2 million outside of it. Earlier, the company had signed a deal with Netflix for distribution in Germany. …

Data analytics leads to better ads

Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. In fact, AdSmart commercials were switched 70% less than traditional ones. This is simply because …

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