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Research finds 23% millennials are OTT-only broadband homes

Parks Associates research finds that 23 per cent of millennial heads of household are OTT-only households, higher than the national average of 15 per cent among all US broadband households. The firm’s analysts also note that 61 per cent of millennials subscribe to both pay-TV and OTT services, also higher than the national average of …

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Cord-Cutting Trend A Boon For The Likes Of Apple & Akamai

  The percentage of U.S. online households that don’t pay for cable or satellite TV service rose to 18.3% in the third quarter from 14.1% a year ago and 10.9% two years ago, according to the latest survey by Robert W. Baird & Co. The Baird study is further evidence of cord-cutters and cord-nevers. Cord-cutters …

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